Introduction to MSN Adcenter For Your Pay Per Click Advertising Strategy
Google started it, Yahoo followed and now MSN is also into the competitive fray of PPC or pay-per-click. In fact, not too long back, MSN introduced their adcenter pay-per-click program as a bid to claim their authority in the world wide online market. Also known as MSN Adcenter, it works on the concept of generating revenue through clicking on online Ads.
The MSN Adcenter was initially introduced as a BETA and the pilot program was initiated in the US only. This BETA version works almost in the same way that Overture (Yahoo!) and Google AdWords work. MSN AdCenter will allow you to set your own budget, bid on specific keywords, write your own ads using those keywords, and finally help you to target your ads on a global platform. If you are thinking what is the difference between MSN and Google AdWords then the truth is that MSN advertising option offers some cool and unique features, which sets it apart from its competitors.
Google AdWords had released a version of AdWords where you have the option of targeting your ads demographically. MSN adCenter went one step ahead and has an option that will help you to target your ads based on gender and age. Apart from this, it will also allow you to target your ads according to a particular day of the week or at any time of the day. This is a convenience as well as an add-on!
MSN’s advertising system has another option using which you can set various ad parameters and it will even allow incremental bidding to ensure high quality targeted ads.
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